The Impact of an Esprit de Corps Culture on Business Performance
Kotter and Heskett’s 1992 book, “Corporate Culture and Performance“, provides a thorough examination of the relationship between corporate culture and long-term financial performance. Their study, covering 207 large U.S. companies over an 11-year period, revealed the following compelling statistics that demonstrate the impact of culture on performance.
Although the metrics in the study focused on business performance in financial terms, the underlying truth is that a strong, adaptive culture drives better results is valid for any sector. The impact may show up in different ways, but the cultural lever is just as powerful.

| 11 Year Period | Weak Culture | Strong Culture |
|---|---|---|
| Revenue Growth | + 166% | + 682% |
| Stock Price Increase | + 74% | + 901% |
| Net Income Growth | + 1% | + 756% |
| Job Growth | + 36% | + 282% |
See What A Weak Culture May Be Costing Your Organization
Turn Disengagement into Your Best Investment
Did you know?
Re-engaging just one employee through the Journey to Excellence program
can more than cover the cost of the program itself.
Your Next Steps
#1 Schedule a 30 Minute Call
Meet with a member of the Magis Center team who will answer all your questions about the Journey to Excellence program and help you determine if it’s a good fit for you and your organization.
#2 Join a Live Cohort
You will participate in weekly, 1 hour, live classes with a small cohort of up to six other leaders.
#3 Join a Peer Group (Optional)
Protect your investment by working alongside leaders of other organizations to deepen your understanding of the journey to excellence content and share best practices to infuse it into the culture of your organization.

